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The Most Boring Ads in Healthcare: Why Dental Marketing Is Still Stuck in 2009

You know what I love about dental marketing? Nothing. Somehow, an industry built around confidence, aesthetics, and human interaction still thinks stock photos of forced smiles and “Call now for a free consultation!” is how you build a brand. Dental marketing today feels like it got frozen in time, right around the moment we stopped […]

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Stop Calling It Centralization If You’re Just Centralizing the Blame

There’s a phrase I hear tossed around in the world of DSOs like it’s gospel: “We’re centralizing for efficiency.” Sounds good. Makes you feel good. But here’s the uncomfortable truth: what we often call “efficiency” at the MSO level is just the rebranding of overhead…expensive overhead…disguised as progress. I’m definitely not against centralization. I’m against

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Innovating for the Future of Orthodontics with Dr. Yan Kalika (Image Specialty Partners)

In this episode of the Healthcare CEO Show, host Daniel Fernandez sits down with Dr. Yan Kalika, CEO of Image Specialty Partners and a Harvard-educated leader in the field. With a fascinating background as an international chess master, Dr. Kalika shares his unique insights into strategic decision-making, growth partnerships, and the power of foresight in

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Overhead Creep: The Silent Killer of Scaled DSOs (And the Stuff No One Wants to Talk About)

Let’s be honest—most DSO leaders aren’t losing sleep over patient satisfaction surveys or whether Janice at the front desk smiled enough today. They’re losing sleep over EBITDA. And nothing quietly strangles your EBITDA faster than the one problem nobody ever brags about fixing on stage at a dental conference: Overhead Creep. What Is It? It’s

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